Date and time:
Oct 9, 2024
In this webinar, we will deconstruct the strategies used by the NBA, Olympics, and Tour de France to master TikTok, where adaptability and creativity are key. We’ll explore how to script for sporting events that thrive on unpredictability, and examine how these brands skillfully blend Gen Z culture, athlete stories, and authentic moments—often missed on traditional TV broadcasts—to capture and engage audiences on TikTok.
You will learn:
How to create content strategies that adapt to the unpredictable nature of live sports.
Techniques to effectively script and produce engaging, real-time TikTok content for sporting events.
How these sports brands balance Gen Z trends with athlete-driven stories and authenticity.
Ways to leverage TikTok to showcase moments that go beyond what TV captures.
Best practices for growing fan engagement and building communities around sports content on TikTok.
