The client wanted to capture and leverage the stunning visuals of the floating basketball event on water. The agency 916 HUB was entrusted with crafting compelling content specifically for TikTok and Instagram Reels to ensure organic performance across multiple key markets, including Italy, Hungary, Croatia, and Slovenia. The teams, operating from these four different countries, faced the challenge of synchronising their efforts to capture and distribute high-engagement content seamlessly across diverse cultural contexts, enhancing the campaign's reach and impact.
Background
Grosbasket is a premier retailer specialising in basketball gear and apparel. In partnership with iconic sports brands Jordan and Nike, Grosbasket strategically orchestrated the launch of the new Jordan Luka 2 basketball sneakers. To launch the sneakers, they organised the Luka2Bled event in Slovenia, in order to capitalise on the popularity of NBA star Luka Dončić. The event featured an innovative floating basketball court set on the scenic Lake Bled, in Luka’s home country Slovenia.
Challenge
The client wanted to capture and leverage the stunning visuals of the floating basketball event on water. The agency 916 HUB was entrusted with crafting compelling content specifically for TikTok and Instagram Reels to ensure organic performance across multiple key markets, including Italy, Hungary, Croatia, and Slovenia. The teams, operating from these four different countries, faced the challenge of synchronising their efforts to capture and distribute high-engagement content seamlessly across diverse cultural contexts, enhancing the campaign's reach and impact.
Strategy
The agency’s strategic use of vertical video maximised the viral potential of the event, while highlighting the innovative design of the Jordan Luka 2 sneakers. The extraordinary setup was not just a backdrop but a central feature of the campaign. It maximised visual impact and viral potential through stunning imagery and unique sportsmanship displayed in an iconic setting.
Effective collaboration and swift asset sharing were crucial, particularly on the event day, to capitalise on every moment of the live action. Using HyptT's planning and content management tools, the campaign team was able to quickly script, shoot, and adapt produced content. The use of HyptT’s platform facilitated real-time communication and content management among dislocated teams, ensuring that the freshly captured videos were promptly edited, approved, and published. Utilising HyptT's planning tools helped the agency to precisely schedule and localise the content, ensuring optimal engagement in each market.
Result
13.8M views
across all campaign content, with more than 1M likes, 4.6K comments and 3K shares. The campaign also directly influenced a measurable increase in online sales.
150 agency hours saved
through efficient content management and planning.
245 content pieces
were produced and posted to Grosbasket’s native channels in 4 different markets and other outlets.
