Effective communication strategies that will improve your relationships with clients

Effective communication between the agency and the client is vital in ensuring project success and maintaining long-lasting relationships. Here are some tips on how to improve relationships with your clients!

Try to centralise communication as much as you can.

When you’re having conversations about a campaign in different email threads and using multiple tools, like Slack, this can lead to scattered feedback, misunderstandings, confusion and delays in meeting project deadlines. The best way to avoid all this is to keep your communication centralised on one platform. This way, you or the client will never miss or misinterpret a message. You can centralise all communication about digital advertising campaigns with HyptT - a platform that keeps the client’s brief, scripts, videos, and feedback, in one place, and makes project management more efficient. Finish your project more quickly; not everything needs to be done at the last minute!

Keep the communication context-driven.

Always make sure everyone is on the same page all the time. Which piece of content is the client referring to? Which part of the video are you speaking about? If you don’t define the context, it can lead to confusion and ill will. Even better if you bring visuals to support your arguments. If you use hyptT to manage your digital campaigns, you’ll always know exactly what video everyone’s referring to. When the content creator uploads the video, the agency and the client can directly comment on it in real-time. So, the feedback never gets lost, and everyone knows exactly what needs to be done!

Make budgets and timelines transparent.

This is the part where the client and the agency must work together. Hiding certain information about the campaign - like deadlines, timelines, or budgets, makes it impossible for the other side to plan accordingly. Transparency is the key to long-term and trusting relationships. HyptT allows everyone to keep track of the campaign budget and timeline. This will, in turn, make communication more efficient and result in more successful outcomes.

Are you interested in improving your client relationships? HyptT is the first process optimization tool explicitly designed with vertical video campaign management in mind, and that’s why it is perfect for producing TikTok, Instagram Reels or YouTube Shorts campaigns. Sign up bellow for a free trial!