Build a content treasure chest and find new ways to use old material

Post by

Domen Dan Gaiman

What’s a content treasure chest, you ask? Well, look no further; we’ll be happy to explain how it can help you maximise your ROI by repurposing high-performing content multiple times. A content treasure chest can emphasise the value of every piece of produced content and make your social media campaigns more effective – and more profitable!

Strategic content repurposing can significantly enhance ROI for video campaigns on TikTok, Instagram Reels or YouTube Shorts. By creating multiple versions of similar content, especially after a video goes viral, you can extend the life of your content and capitalise on the special ingredient that made it popular in the first place. Check the case study for Visit Ljubljana and their video Volleyball on Water to see how the agency DD Studios did this in practice!

Find new ways to reuse old material that works

Since the content lifecycle on social media platforms is very popular, we recommend posting similar content many times. People love watching the same videos they already loved months ago! You can repurpose old material in many ways, just to name a few:

Best Of Edits: create a montage of your best-performing videos;

Then and Now: use old material and produce new content in a similar style (e.g. “Our team 2 years ago and our team now”);

Throwbacks: remind your followers of an old but gold video that went viral;

Behind-the-Scenes: share BTS footage of filming original video;

Fails: make a montage of fails that happened while you were filming the video you already published but didn’t make it into the edit (like someone mispronouncing a word or something falling down).

Even if original content can’t be reused, you can always change and adapt scripts and hooks that worked and use them for a new campaign. Also, a great process optimisation tool like hyptT will help you keep a clear overview of your content treasure chest.

HyptT makes tracking and managing high-performing content much simpler and more efficient, making your videos readily accessible for repurposing across different platforms. It also has features that simplify redistributing content on different social media platforms, such as TikTok, Instagram and YouTube. Try it out for free today!